Second Generation IIMs : Worth it or not?


Comprehensive guide to New IIMs: Specializations, Placements, Rankings, Programs, Student Experience, and Career Impact

Second-Generation IIMs: Emerging Contenders to Watch

IIMs are regarded as the highest standard of excellence and opportunity in Indian business education. In the last 15 years, the newer generation of IIMs has seen remarkable growth, despite the longstanding popularity of the older IIMs—Ahmedabad, Bangalore, Calcutta, Lucknow, Indore, Kozhikode, and Mumbai. The MBA landscape is evolving, with IIM Shillong, IIM Udaipur, IIM Ranchi, IIM Trichy, IIM Raipur, and IIM Rohtak taking the lead.

Rapid Expansion: The Numbers Tell the Tale

Established mainly between 2008 and 2011, these institutes have witnessed significant increases in recruiter interest, batch sizes, and average salary packages, signaling their emergence as strong contenders among top business schools. Let’s examine the placement statistics from recent years:

B-School Name2022 CTC (LPA)2023 CTC (LPA)2024 CTC (LPA)2025 CTC (LPA)
IIM SHILLONG23.126.9626.126.44
IIM UDAIPUR17.8120.0918.77NA
IIM TRICHY17.0120.5519.4319.27
IIM RANCHI16.1717.318.6919.29
IIM RAIPUR17.7321.0418.15NA
IIM ROHTAK16.0618.7319.2718.73

All the new IIMs consistently appear in the NIRF top-25 rankings, but these rankings don’t tell the whole story. Therefore, let’s examine the specializations and fields of study, as leading recruiting companies focus on the college’s popularity and underscore the strength of its brand.

B-School NameSpecialization 1Specialization 2Specialization 3
IIM SHILLONGConsulting – 28%
Major Recruiters – Bain & Company, Alvarez & Marsal, Accenture Strategy, EY, PWC
Marketing – 21%
Major Recruiters – ITC Limited, Johnson & Johnson, Adani Wilmar, L'Oréal
Finance – 18%
Major Recruiters – Nomura, DE Shaw & Co, HSBC, JP Morgan Chase & Co, Goldman Sachs
IIM UDAIPURMarketing – 31%
Major Recruiters – Amul, Berger Paints, Pidilite, Reliance Retail, V-Guard
Consulting – 15%
Major Recruiters – Accenture Strategy, EY Parthenon, PwC, Everest Group, Bain Capability Network
General Management + Analytics – 30%
Major Recruiters – Amazon, Capgemini, Cognizant, Infosys, Wipro
IIM TRICHYFinance – 23%
Major Recruiters – Aditya Birla Capital, Axis Bank, HSBC, Wells Fargo, JP Morgan Chase & Co
Consulting – 16%
Major Recruiters – Accenture, EY, PwC, Infosys, AVASANT
IT & Analytics + Marketing – 43%
Major Recruiters – DELL, IBM, Britannia, Titan, Samsung, Aditya Birla Fashion Retail
IIM RANCHIHR A separate dedicated program for Human Resources
Major Recruiters – EY, Deloitte, Tata Steel, GAIL Ltd, Bharat Petroleum
Marketing
Major Recruiters – Atomberg, Emami, Britannia, GSK, Berger Paints, Sony, Titan
Consulting
Major Recruiters – Accenture Strategy, EY, Cognizant, Infosys, Samsung Research
IIM RAIPURMarketing – 31%
Major Recruiters – AB InBev, GSK, Reliance Retail, Asian Paints, PepsiCo
Operations & IT – 27%
Major Recruiters – Accenture, Amazon, IBM, Infosys, Hexaware, eClerx
Analytics & Consulting – 14%
Major Recruiters – EY, Deloitte, PwC, BOSCH
IIM ROHTAKMarketing – 30%
Major Recruiters – AB InBev, Ultratech, Adobe, Bloomberg, DEL
Finance – 13%
Major Recruiters – Axis Bank, Barclays, HSBC, Aditya Birla Capital, DCM Shriram
Operations & IT – 34%
Major Recruiters – Amazon, Larsen & Tourbo, Decathlon, Maruti Suzuki

1) IIM Shillong is no longer viewed as a newly established IIM; it has made significant progress compared to its counterparts. This is reflected in both the caliber of recruiters and placement statistics, which are comparable to institutions like MDI Gurgaon, IIFT, and SIBM Pune.

2) IIM Trichy emerges as the leading new IIM for Finance, featuring high-quality recruiters and a large number of students choosing this specialization.

3) While no new IIM excels exceptionally in Consulting, IIM Udaipur is considered the top campus for consulting due to its specialized opportunities, including firms like EY Parthenon and Bain Capability Network, along with strong recruiters such as Accenture Strategy, Everest Group, and PwC.

4) There are a few outstanding HR programs in the country, but IIM Ranchi’s HR program ranks comfortably among the top five nationwide, supported by a dedicated placement process and quality recruiters.

5) All new IIMs provide very good opportunities in Marketing, with numerous FMCG companies offering excellent career paths.

6) In the fields of Operations, IT, and Analytics, all new IIMs also present solid opportunities.

MBA aspirants often worry about missing out by not enrolling in the "Big 6" IIMs. However, here’s what the second-generation IIMs offer:

Comparable to Older IIMs

  • Strong peer group: The cutoff percentile for shortlisting is 95%ile, which is quite challenging to achieve. The batch consists of many candidates scoring above the 99th percentile, along with students from prestigious universities such as the University of Delhi, NITs, Xavier’s, and Christ.
  • Robust Network: With batch sizes ranging from 350 to 400 students, these institutes provide excellent networking opportunities.
  • Academic Rigor & Curriculum: The newer IIMs provide academically demanding programs closely modeled after the older IIMs, featuring updated curricula that align with industry requirements and global business trends.
  • Infrastructure & Facilities: These institutes boast modern campuses equipped with advanced lecture halls, hostels, libraries, and technology-enabled learning environments.
  • Industry Engagement: The newer IIMs maintain strong industry connections that support summer internships and live projects comparable to those at older IIMs. They regularly organize corporate events, guest lectures, and industry mentorship programs to ensure continuous exposure.
Where Differences Arise?
Alumni Network: Having been established for about 15 years, the newer IIMs have developed a solid alumni base. However, it is not as extensive as that of the older IIMs, which have decades of alumni holding CXO positions worldwide. The success of alumni placements significantly influences an institution’s standing among top colleges.
 
Elite Job Profiles: Certain roles, such as front-end Investment Banking, front-end Consulting with firms like BCG, Kearney, McKinsey, Bain, and leadership programs offered by major conglomerates like Tata Administrative Services and Aditya Birla Leadership Program, are typically exclusive to select colleges. Specializations: Data shows that, except for Shillong, most newer IIMs place 1/3rd of their students in marketing roles within the FMCG and BFSI sectors. This contrasts with older IIMs, where 33-45% students choose consulting, followed by finance at around 20-25%.  

Quality of Recruiters: Although the gap has narrowed compared to the past, some differences remain. For instance, in marketing, top FMCG companies like Mondelez, Reckitt, HUL, P&G, ITC, L'Oréal, Marico, Coca-Cola, Pepsi, and Nestlé regularly recruit from older IIMs, but these names rarely appear in the placement reports of newer IIMs. In summary, there are fewer opportunities to secure positions with major brands at the newer IIMs. Please note that this is a relative comparison, not an absolute one. For example, if 50 students from older IIMs are securing placements with major brands, the corresponding number for newer IIMs would be approximately 25.
The Future: Success Awaits the Ambitious
For driven candidates, here’s the key point: Excel at a second-generation IIM, and outstanding results are assured:
  • The highest 25% of students regularly receive salary offers above ₹25 lakh, which is nearly equivalent to the average salary package of several established IIMs.
  • Ultimately, the IIM brand helps you get off to a strong start. From there, your talent, determination, and effort shape your ultimate success.
In conclusion, second-generation IIMs are no longer considered a “second option.” Their rapid progress, recruiter confidence, and student achievements demonstrate that it’s the beginning, not the label, that matters. For those who are passionate, committed, and ambitious, gaining admission to IIM Shillong, Udaipur, Trichy, Ranchi, Raipur, or Rohtak serves as a springboard to leadership and meaningful impact.